Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited. Coffee Day serves 1.8 billion cups of coffee, annually, in six countries.
Video Café Coffee Day
History
Cafe Coffee Day Global limited Company is a Chikkamagaluru based business which grows coffee in its own estates of 12, 000 acres. It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.
Café Coffee Day was started as a retail restaurant in 1996. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.
In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest INR10 billion (US$150 million) in Coffee Day Resorts, owned by the company. The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk. This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.
The company is known for being vertical integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets.
Maps Café Coffee Day
Outlets
As of March 2015, there are 1530 outlets across 28 states of India. Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia, Egypt and Nepal.
Subsidiaries
In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.
Cafe Coffee Day's divisions include:
- Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets
- Coffee Day Square, a high level coffee bar in Bangalore, Chennai, Mumbai, New Delhi
- Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
- Coffee Day Beverages, which runs over 34,000 vending machines
- Coffee Day Exports, its exporting wing
- Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
- Coffee Day B2C Plant, Coffee vending machine manufacturing division
Controversy and criticism
On March 12, 2017, a customer Arpan Verma was slapped by a female employee of CCD's Hawamahal outlet in Jaipur while he filmed cockroaches spotted inside a fridge there. The video went viral on social media and was soon followed by a false sexual harassment case filed by the employee against Arpan Verma . With regard to the incident, CCD replied on March 27, 2017, "We are aware of the recent issue at our Cafe Coffee Day outlet in Hawamahal Jaipur. We have escalated this issue and we are in talks with the consumer and the internal café team to ascertain facts. We will take the required action without compromising in our endeavor to deliver quality products and services to our patrons." The incident triggered several protests against CCD that included the hashtag #boycottccd on social media.
See also
- List of coffeehouse chains
- Tata Starbucks
Footnotes
External links
- Official Website
- India's first wireless cyber cafe opened
Source of article : Wikipedia
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